Program Plan

Semester 1:
  • Principles and Practices of Management
  • Marketing Management
  • Strategic Management
  • Business Communication
  • Customer Relationship Management
Semester 2:
  • Advertising and Public Relations
  • Marketing Research and Analysis
  • International Marketing
  • Digital and Social Media Marketing
  • Product and Brand Management

Key Takeaways/Benefits From The Course

  • This course focuses on the broad concepts of Marketing, product development and business growth strategies.
  • The student will be guided in the fundamentals of Management with special focus on marketing management, Digital Marketing, Brand Establishment and Public Relations.
  • It will help the student understand brand image perceptions, public relations, targeted advertising, search engine optimization, social media management
  • It'll help the student gain a knowledge in understanding retail business, marketing of services in both domestic and international scenarios
  • It'll signify the importance of customer relationships and there positive and negative impacts on brand perception
  • The student will be also be versed in the development of new products and there marketing

Potential Career Growth

Completion of Advanced Diploma in Marketing from WPIUNC will help a student start his professional career as:

  • Digital marketing Manager
  • Social Media Marketing
  • Search Engine Optimizer/Marketer
  • Customer Relationship Manager
  • Entrepreneur

Who Should Attend

  • Degree/Diploma Holders with 1 year of professional experience
  • Marketing and Sales Associates who wish to move to management in there respective roles
  • Professionals working as social media marketers and customer relationship associates
  • Professional engaged in management of content and brand imaging
  • Directors and Senior Executives
  • Aspiring Entrepreneurs